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What to Consider When Building a Church Website A church website is a great tool to build connections with existing members and also reach more potential visitors. Despite the massive benefits of having a website, only over a fifth of churches have active sites. Every church should strive to have a simple, relevant and frequently updated site to connect members. Whether you’re looking to build or improve your church website, it’s important to understand some of these critical guidelines. Decide on the core functionalities of your church website. A church calendar is a must-have functionality to ensure that every member and visitor is informed about church schedules, sermons, events and other crucial details. Outreach optimization is another feature that ensures church websites can easily be found online by visitors. You should also select a relevant and catchy domain name for your church website, use SEO strategies to boost your online visibility and consider responsive web design with a visually appealing web layout. Include other features like a church blog, member directory, online event signup, video sermons, online donations and church management software integration. Make sure social media integration is a core part of your church website. More and more churches understand the need to focus on visitors. Social media is by far the greatest tool to keep connections, communications and interactions going among members and new visitors. Your website will likely be the first point of contact people will have with your church. So, make sure your focus is on providing clear information on when, where and what people should expect regarding your church. Coordination of church leaders, members, visitors and staff is easier when you integrate social media into your church website.
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When it comes to building the site, a clean and minimal design is recommended. In case your budget is small, you can opt for free design tools that come with themes and templates for church websites. If your church website will be used more actively, and provide more functionalities, you will need to hire an experienced web designer to help design and develop your site with specific goals in mind. Regardless of your website structure, remember that integration is critical in the design process so that all information is readily available and accessible when needed.
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The designing of a church website is also determined by the size of the church. Unless you’re a big church with thousands of members, you don’t have to integrate every functionality available into your website. Despite the size of your church, knowing what website features matter most and how you can get more visitors is crucial. How your website will be designed will play a huge role in how well you get to connect with members and build new relationships with visitors. By understanding these simple guidelines, you will be better placed when it comes to building a great church website.